ABOUT

LVTRRAW is a future-focused media, design, and cultural platform built around one philosophy:

Taste is discipline. Founded by Kevin Wright Jr., LVTRRAW exists at the intersection of film, sport, architecture, fashion, music, interiors, objects, and storytelling. What began as a visual language developed through directing, photography, and world-building has evolved into a growing ecosystem of original content, curated experiences, physical products, and intellectual property.

LVTRRAW is not built as a traditional production company.
It operates as a modern media house and creative infrastructure designed to document, shape, and elevate culture through a refined but raw lens.

Every division under LVTRRAW is connected by intentionality, curation, and long-term cultural value.

OUR APPROACH

LVTRRAW believes great taste is not accidental.
It comes from observation, repetition, restraint, discipline, and understanding how worlds are built.

The company approaches storytelling the same way architects approach space or designers approach objects — with purpose, emotion, balance, and precision.

Rather than chasing trends, LVTRRAW focuses on creating timeless systems, visuals, and experiences that hold long-term value both culturally and commercially.

The goal is simple: To build one of the most respected independent creative ecosystems in the world.

WHAT WE DO

LVTRRAW operates across multiple creative and business verticals:

FILM & MEDIA

Commercial direction, documentaries, original series, visual campaigns, branded content, photography, editorial storytelling, and long-form cinematic IP.

ORIGINAL CONTENT

Development of original films, sports properties, cultural series, documentaries, and digital franchises designed for long-term ownership and licensing.

CULTURE & CONVERSATION

Through interview formats, curated discussions, and immersive storytelling, LVTRRAW documents the people, spaces, and ideas shaping modern culture.

SPORT

Competitive sports entertainment and athlete storytelling through original formats, events, media coverage, and league development.

DESIGN & OBJECTS

Furniture, interiors, collectible objects, candles, home goods, publications, and curated products inspired by architecture, restraint, and material culture.

EXPERIENCES

Events, private gatherings, hospitality concepts, screenings, open runs, creative activations, and curated environments designed to bring communities together physically.

LVTRRAW ECOSYSTEM

LVTRRAW MEDIA | LVTRRAW ORIGINALS | CURATEDCLB | RAW/REFINED | ELEVATED EATS | ELEVATED STAYS | THE ARCHIVE | HUNTER GAMES

Original films, documentaries, sports formats, and long-form intellectual property developed in-house.

A cultural conversation platform centered around homes, interiors, collections, architecture, craft, design philosophy, and life curation.

A study of modern living through interiors, furniture, objects, routines, and elevated essentials.

Chef conversations, tastings, restaurant culture, and cinematic culinary storytelling.

A hospitality and travel series documenting properties, spaces, experiences, and destination culture.

A curated platform for art, collectibles, rare objects, and cultural preservation.

Hunter Games is LVTRRAW’s competitive basketball platform and sports media property built around raw competition, storytelling, and athlete exposure.

More than an open run or league, Hunter Games is designed as a modern basketball ecosystem combining live competition, digital media, rankings, player development, documentary storytelling, community engagement, and cultural influence.

Built in Chicago, Hunter Games creates opportunities for overlooked athletes, competitive hoopers, creators, and communities to be seen through an elevated but authentic platform. The mission is to remove politics, spotlight real talent, and build a new standard for independent basketball culture.

THE PHILOSOPHY

LVTRRAW exists for people who care deeply about what they create, how they live, and what they leave behind.

The company is rooted in the belief that:

  • storytelling matters

  • environments shape emotion

  • discipline creates freedom

  • ownership matters

  • culture should be documented properly

  • and taste is one of the most valuable currencies in the modern world

Everything created under LVTRRAW is intended to feel intentional, cinematic, and lasting.

Not disposable.

Not algorithm-first.

Built to age well.